• Name
• Email address
• Phone number
• Property address, when you voluntarily provide it
• Your real estate goals, timeline, and preferences
• Website usage information (pages viewed, general device/browser information)
• The referring page or source that brought you here
• UTM campaign attribution parameters in the web address
• Ask Justin chat conversation transcripts
• Anything else you voluntarily submit through a form or the chat assistant

• Responding to real estate inquiries
• Providing requested information, guides, and resources
• Scheduling consultations and strategy sessions
• Following up with you regarding buying or selling real estate
• Improving this website and the Ask Justin experience
• Understanding website and marketing performance
• Maintaining client and lead records

Information you submit is handled by the tools that operate this website and Justin's real estate business. Depending on what you submit, these may include:

• Website hosting and database — the platform that hosts this site and stores form submissions and site content.
• Real estate CRM (BoldTrail/kvCORE) — lead and client records for follow-up.
• Ask Justin assistant — messages you send to the chat assistant are processed by an AI service to generate replies, and conversations and any contact details you provide are stored in Justin's private lead management system.
• Email delivery — sending requested guides, reports, and follow-up messages.
• Google services — scheduling links, embedded content, and publicly displayed Google reviews.
• Meta (Facebook) Pixel — website analytics and advertising measurement.
• Property search (IDX) — home search tools embedded on this site are provided through eXp Realty's search platform.

Information is not sold. It is used to operate this website and respond to your real estate inquiry.

This website's forms and chat are not secure channels for sensitive personal data. Please do not submit Social Security numbers, banking credentials or account numbers, credit card numbers, passwords, or government identification numbers through this site or the Ask Justin chat. If a transaction requires that information, it will be collected through the appropriate secure channel.

Ask Justin is an AI assistant — not Justin personally. Conversations may be stored so Justin can understand and respond to your request. Contact details you provide in chat are treated the same as information submitted through a form on this site.

This site uses browser storage and the Meta Pixel to remember your session and measure website and advertising performance. You can block or clear cookies and browser storage through your browser settings; some features, including chat continuity, may not work if you do.

You can ask what information is on file, ask that it be corrected, or ask to stop receiving follow-up at any time by contacting Justin using the details below. Email messages include an unsubscribe option where applicable.

This policy may be updated as the website and its tools change. The current version always appears on this page.

Questions about privacy on this website? Reach out directly:
Justin Forehand · eXp Realty · Madison, Alabama
justin@justinforehand.com · 256-542-0226