Seller story: River Landing › The Crossings MADISON

My sellers were relocating out of state for work and needed to sell their home in River Landing in Madison, Alabama before they could purchase their next home. Initially, their company was going to provide temporary housing, which gave us some flexibility while we prepared the home for the market.

The situation changed quickly. The same week we listed their River Landing home, they found their dream home on the lake in their new state. They submitted an offer that was contingent on selling their home in Madison. We went from having some flexibility to needing to get their home sold so they could move forward with the house they really wanted.

I market all of my listings aggressively, but with the sellers' next home now depending on this sale, I knew we needed to get the property in front of as many potential buyers as possible. I increased the marketing budget, created multiple YouTube videos featuring the home and the River Landing area, promoted the property online, reached out to other real estate agents, and held open houses every opportunity I could. I believe we ultimately held more than 10 open houses.

We used a combination of paid social media advertising, YouTube videos, direct outreach to local real estate agents, and frequent open houses to create as much exposure as possible for the property. We weren't relying on simply putting the home in the MLS and waiting for a buyer to find it. The goal was to actively put the home in front of buyers and agents who might have the right buyer.

Ultimately, an out-of-state buyer came to Madison, toured the property, and loved the home. We received an offer shortly afterward and were able to get the home under contract, allowing my sellers to move forward with the purchase of their new home on the lake.

Selling a home isn't always just about the house. Sometimes another move, another job, or another home is depending on that sale. In this case, my sellers needed their River Landing home sold so they could move forward with the home they wanted in their new state. That's why having a proactive marketing strategy mattered. We didn't just list the home and hope for the best—we kept working to create exposure until we found the right buyer and helped my sellers take their next step.